MAUVAIS launched its first ever pop up store in Central London to bring the brand to life and connect with our community in person. It was more than just a retail space - it was an experience, designed to immerse people in what MAUVAIS stands for. From the fit of the clothes to the energy in the room, everything reflected our journey and ambition. This was our way of showing up for the people who’ve supported us - and giving them a real feel for what we’re building.

A year of hard work in the making. Improved fabrics, products and visuals as part of our strategy to elevate and refine the brand.

In 2024, we ranked in the prestigious Sunday Times 100 as one of the 100 fastest growing companies in Britain.

An instant sell out of our Eivissa Sets launch. Our first product line with a more relaxed silhouette. This launch cemented MAUVAIS as the destination for matching sets and elevated summer wear.

After seeing huge year on year growth, 2022 was the year that we expanded our operation to bigger offices, a bigger warehouse and hired the best people in the industry with the hunger of improving every aspect of the brand.

Momentum was building, and that momentum didn't just stay within the UK. 2021 saw the business grow astronomically within the USA.

American sports stars, actors and musicians were seen regularly wearing MAUVAIS.

Cancelled orders from retailers due to the rise of COVID-19 restrictions meant Jordan had to rethink the whole brand strategy.

A brave, yet pivotal decision was made to move away from wholesale and go "all in" with our online business.

After the worst start imaginable, the business hit records growing by 400% with the rise of our iconic Half Belt Trouser.

A sell-out success of our first collection caught the attention of national retailer Footasylum who put MAUVAIS into all of their stores.

Starting from humble beginnings with a small "self storage unit" of stock where Jordan would split his time packing orders and then designing back in his bedroom.